| When you here the word free, it sets off several | | | | Anything offered to new or first time customers |
| important triggers that motivate you to take | | | | is powerful because it gives them an incentive to |
| action. You do not have to invest anything, so | | | | try your product or service for free. It creates |
| there is no financial risk. You may learn something | | | | an impulse that would not be there without your |
| new about a subject, product or business that | | | | offer. |
| may benefit you and your family right now or in | | | | Another area where you can use the word free |
| the future. And best of all you feel like you are | | | | is events and celebrations. People get engaged, |
| beating the system where you are a little | | | | married, and have children. Their kids are |
| smarter than the guy who has to pay for the | | | | confirmed, bar-mitzvahed, graduate from school, |
| thing you are getting for free. | | | | and have birthdays every year. There are |
| Sharp marketers always include the word free, | | | | anniversaries, retirements, promotions, and grand |
| somewhere in their offer. It helps build goodwill | | | | openings. There are welcome to the community, |
| and trust. | | | | thanks for joining my organization, welcome to |
| So how do you write free coupon offers that will | | | | our church or synagogue, thank you for |
| benefit you and your goal for publishing the offer. | | | | subscribing to my newsletter, or magazine, and |
| The first thing you must do is create the topic or | | | | the list goes on and on. |
| niche that you want to place the free offer in. If | | | | The key to writing a powerful free offer is to |
| you do not have a niche or goal, here are some | | | | make it useful and valuable. Give away some of |
| examples of free offers that pull results. | | | | your best stuff to enable people to see what you |
| Anything offered to children works well. Because | | | | have to offer and that your products are of high |
| cash paying adults come with them into your | | | | quality and worth purchasing. |
| world. | | | | |