| One day many years ago I asked a man how he | | | | But I believe anything is possible, so why notshoot |
| got new business. | | | | for the moon? As Robert Collier said, "Plant the |
| He replied, "Angels hand out my business cards." | | | | seedof desire in your mind and it forms a nucleus |
| Yes, that's really what he said. I thought he was | | | | with power toattract to itself everything needed |
| prettystrange, too, so I didn't pursue the matter | | | | for its fulfillment." Italso helps if I clearly visualize |
| with him. But Idid notice that he seemed busy and | | | | this intention, and if Ifully feel what it would be like |
| prosperous. He was gettingbusiness, some how, | | | | to *already* haveachieved it. |
| some way. | | | | Step Two: Let it go. |
| A year or so ago another man and I were talking. | | | | Letting go is where the magic happens. Letting go |
| I askedhim the same question. He answered, | | | | means youare okay getting your intention AND |
| "Mostly I get business bywishing for it." He, too, | | | | you are okay if you don'tget it. It's a state of |
| seemed busy and doing well. | | | | cool detachment. It's a state of neutralitytoward |
| I'm not kidding here. But were they? | | | | your intention: You WANT it but you don't NEED |
| I don't think so. If you've read my latest book, | | | | it. Whenyou release your intention to the world, |
| "Spiritual | | | | you are releasing a |
| Marketing," you know I believe in magic and | | | | "magic spell" that will stir the energy of all that is |
| miracles. But youwould also know that I believe in | | | | to doyour bidding. Now this doesn't mean you |
| being practical. If wishingdoesn't work, it needs | | | | don't DO anything. Instead,what it means is that |
| replaced. If angels aren't bringing innew business, | | | | you act on the impulses you get and |
| they need fired. | | | | theopportunities you receive. By doing so, you'll be |
| But here's the rub: | | | | brought tothe thing you want---or to something |
| Wishing and angels DO seem to bring in new | | | | even better. |
| business. | | | | In another email to me from Joe Sugarman (used |
| Quit rolling your eyes. Let me explain: | | | | here withhis permission), he clarified this two-step |
| When I was in Las Vegas October 6, 2001, for | | | | process by explainingit this way: |
| the now famous | | | | "Having established in your own mind the power |
| Guerilla Marketing Boot Camp featuring best-selling | | | | of thought,let us say you then create the energy |
| author Jay | | | | (thought) and let it go. |
| Conrad Levinson and Aesop Marketing's CEO Mark | | | | It goes through the universe with a power and a |
| Joyner, I metmany "old friends" for the first time. | | | | fury that youwouldn't believe. But the second key |
| I didn't get to spendenough time with any of | | | | here is that you don't wantto dwell on what |
| them, but the brief moments I had witha couple | | | | you've just let go or keep visualizing it oreven |
| of them were illuminating. | | | | keep thinking about it. Why? Because it interferes |
| Joe Sugarman, the genius behind the world-wide | | | | withthe perfection of the universe to manifest |
| success of | | | | exactly what youwant to accomplish." |
| BluBlocker sunglasses and the author of several | | | | Still confused? |
| masterpieceson marketing, walked up to me and | | | | I'm with you. I was confused at first, too. This |
| congratulated me on my | | | | two stepprocess is just as strange as the |
| "Spiritual Marketing" book. | | | | five-step one in my "Spiritual |
| "I didn't know you were so spiritual," he said. | | | | Marketing" book, or the wishing one, or angels |
| "That wasa real surprise to learn. That's what I've | | | | one, of my friends. |
| been doing for years." | | | | The thing is, all these methods work. They work |
| What!? | | | | for me, and |
| One of the greatest marketing minds in the | | | | I have a dozen books, several audiotapes, a |
| history of Americajust admitted that he used | | | | country estate, anda luxury sports car to prove |
| SPIRITUAL principles to makemoney!?!?!!?!? | | | | it. And they work for Joe Sugarman,who has built |
| And to make A LOT of money, at that!? | | | | an empire. In fact, these "inside out" |
| Days later, once he and I had returned to our | | | | methodswork for all the quietly daring business |
| homes afterthe seminar, Joe sent me an email | | | | people who practicethis white magic approach to |
| saying he practiced a simpletwo-step process for | | | | marketing. |
| getting results: Visualize it and let itgo. | | | | Want more proof? |
| That's it! | | | | Take Bob Scheinfeld. He's the author of "The |
| Okay, okay. I've got one man talking to angels, | | | | Invisible Pathto Success." He says his very spiritual |
| another wishingfor business, and Joe Sugarman | | | | method was used to build |
| imagining his desires and lettingthem just, well, go. | | | | Fortune 500 companies, help a computer store |
| What's happening here? | | | | jump from $90million to $350 million in sales, and |
| I'll tell you what's happening. It's an awakening in | | | | help a software companyleap from $1.27 million to |
| business. | | | | $21.8 million in sales. |
| My friend John Harricharan, author of the great | | | | Talk about hard evidence! |
| book, "The Power | | | | I could probably quote from a thousand books at |
| Pause," once told me, "The next trend will be | | | | this point. |
| spiritual. We wentthrough the information age. | | | | I'll just reach over and grab a book I am currently |
| We're now going into the spiritualage." | | | | reading: |
| Just the other day John wrote me an email | | | | "Immortal Man" by Neville. Here's what that great |
| saying, "Thereis a loud cry and yearning for things | | | | New Thoughtteacher said in one of his lectures: |
| of the spirit, but notlike it used to be. Now the | | | | "First, have a dream, and by a dream I mean a |
| world is looking for "practicalspirituality" -- not | | | | day dream,a glorious, wonderful day dream. Then |
| spirituality that spends an hour or twoa week in a | | | | ask yourself, 'What wouldit be like if it were true |
| church, synagogue, mosque or temple. But | | | | that I am now the man I am dreaming |
| aspirituality that pervades our business, our | | | | I would like to be. What would it be like?' Then |
| relationshipsand all phases of our lives. It's like my | | | | catch the moodof the wish fulfilled and drench |
| late, great friend, | | | | yourself with that feeling. |
| Sun Bear once said, 'If your medicine doesn't | | | | Then for all your tomorrows try to the best of |
| grow corn, ofwhat use is it?'" | | | | your abilityto walk faithful to that assumption, and |
| More and more people today are beginning to | | | | I am telling you frommy own experience, in a |
| realize thattheir power for creating wealth in the | | | | way that no one knows, it will comeand it will |
| world isn't THEIR powerat all. | | | | come suddenly." |
| Instead, it's the right use of THE power---which is | | | | It's truly that easy. And you don't have to talk to |
| the energyof all that is. | | | | angelsto make it happen! |
| But, how do you use this strange new way to | | | | In fact, you can probably reduce all these |
| get more business? | | | | methods and allthese steps to just one approach |
| Simple. I call it "Inner Directed Marketing." Consider | | | | to making your dreams cometrue: Be happy. |
| ita shorthand version of "Spiritual Marketing." | | | | That's right. Be happy. |
| Consider it a slightrefinement of what Joe | | | | As my friend Barry Neil Kaufman wrote in his |
| Sugarman said he does. Here's how it works: | | | | wonderful book, |
| Step One: Set an intention. | | | | "Power Dialogues": "You can get what you want |
| Intention rules the earth. When you state "I | | | | without needingit to be happy." |
| WILL..." or | | | | He says when you are happy, you are more |
| "I AM..." and then complete the sentence with a | | | | inclined to go for,and get, your dreams. And if for |
| clear statementof whatever it is you want to be, | | | | some reason you don't manifestyour goal, well, |
| do, or have, you create acommand that vibrates | | | | you're still happy! |
| with power. An example might be, "I | | | | I've always felt there was an escalator through |
| WILL write an article on Inner Directed Marketing | | | | life. I'vefound it. And I just showed you where it |
| that helpspeople easily get better results and | | | | is. |
| which will somehow leadto my receiving $50,000 | | | | Won't you step up and enjoy the ride? |
| every month in passive income." Tallorder? Maybe. | | | | |