| All these year's Muslim women have faced the | | | | talks with many Muslimahs In the course of his |
| problem of finding a suitable swimwear which | | | | time , he learned the important attributes |
| adheres to the Koran, which requires a lady to | | | | centered while coming up with the swimming suit. |
| cover everything except her face, hands and | | | | He designed Bodykini Islamic Swimwear which is a |
| feet. | | | | total blend of a swimsuit that looks great, |
| The swimwear available in the market were | | | | designed for modest comfort, adheres to Islam's |
| either not focused for the Muslim women as they | | | | tradition and most importantly lets ladies swim |
| led to show of skin or were unpractical for | | | | without any fear. |
| swimming. To aptly explain how uncomfortable | | | | It does so by removing all the excess fabric that |
| the Muslim swimwear designed for Muslimahs was | | | | the previous Islamic swimwear provided like the |
| I shall quote Aheda Zanetti who wrote to the | | | | veil, pants and skirts. Oliver incorporated every |
| nation's Geographic News saying "As an active | | | | thing into two main piece of clothing: a shirt with a |
| Muslim girl, I found it tough to participate in most | | | | hijood that serves as a close-fitting headpiece, |
| sports, because of all the excess garments we | | | | which firmly lays on the head without slipping and |
| were wearing. And the veil very unpractical while | | | | a pant. The fabric used is a quality water-repellent |
| playing sports". | | | | fabric that is not only highly Chlorine resistant but |
| All these year's Muslim women have faced the | | | | also provides protection from ultraviolet rays. |
| problem of finding a suitable swimwear which | | | | The Bodykini Islamic swimwear comes in 2 |
| adheres to the Koran, which requires a lady to | | | | colours to select from and two unmatched |
| cover everything except her face, hands and | | | | features. The second feature is the tiny pocket |
| feet. | | | | with a zipper in the pants for keeping little items |
| The swimwear available in the market were | | | | like keys or money. |
| either not focused for the Muslim women as they | | | | With this Bodykini has been launched in the Middle |
| led to show of skin or were unpractical for | | | | East and is available in Dubai at Al Boom Marine |
| swimming. To aptly explain how uncomfortable | | | | retail outlets or at the Dubai Ladies Club. |
| the Islamic swimwear designed for Muslimahs was | | | | The Bodykini modest swimming suit is starting to |
| I shall quote Aheda Zanetti who wrote to the | | | | become well-liked among not just the Muslim |
| nation's Geographic News saying "As an active | | | | population but also among all those ladies who like |
| Muslim girl, I found it tough to participate in most | | | | to cover their bodies and stop the tans while |
| sports, because of all the excess garments we | | | | enjoying the relaxing water. |
| were wearing. And the veil very unpractical while | | | | Taylor, of Azizah Mag , says that "Many years |
| playing sports". | | | | from now there's going to be a sizable Muslim |
| For a market that wasn't focused by big market | | | | purchaser market and heaps of demand". |
| holders like Nike scattering little firms took the | | | | I think we are where the Hispanic market was |
| drive of designing something fruitful for Muslimahs. | | | | fifteen years ago, and today the Hispanic market |
| Folks like Zanetti, Oliver Momeni and Hasema saw | | | | is a huge consumer market." Further more, Arun |
| a great potential and design need in the market | | | | Jain, a marketing professor at the University of |
| of Islamic swimwear for Muslimahs. Among all | | | | Buffalo in NY State, agrees and states that given |
| these products the most admired and reviewed is | | | | the growth potential of the Muslim community in |
| "Bodykini". | | | | the United States, major sports wear makers |
| Before coming up with the final product "Bodykini", | | | | might be missing out on an opportunity to break |
| Oliver conducted lots of market research and held | | | | into a rising market. |