| Finding suitable modest swimwear that respects | | | | head without slipping. These particular models are |
| Islamic principals has now become a thing of the | | | | made of a high quality Polyester fabric which is |
| past for modern Muslim women. | | | | water-repellent, Chlorine resistant, and also |
| The swimsuits previously available on the market | | | | provides protection from ultraviolet rays. The |
| were not designed for the Muslim women as they | | | | advantage of using a Polyester material is that it |
| either allowed skin to show or were unpractical | | | | has low water absorbency, dries fast and ensures |
| for swimming. The quote below which was | | | | complete stretch in all directions leading to total |
| published in the National Geographical News aptly | | | | comfort whilst swimming or participating in |
| describes how uncomfortable the swimwear | | | | aqua-sports activities. |
| designed for Muslimahs used to be, "As an active | | | | The new Muslim swimwear collections available |
| Muslim girl I found it difficult to participate in most | | | | cater for all types of women and there is a wide |
| sports because of all the excess clothes we were | | | | selection to suit all tastes; floral, sporty, simple and |
| wearing. Also, the veil was very unpractical when | | | | sophisticated. |
| playing sports". | | | | The availability of these new swimming costumes |
| In a market that was relatively untouched by | | | | has solved the main concerns of Muslim women |
| major sports brands, smaller companies | | | | because they can now follow Islamic values and |
| redesigned appropriate bathing suits for Islamic | | | | be comfortable when participating in water |
| women. They saw a great potential and design | | | | activities. Muslim women are now able to |
| need in the market of swimwear for Muslim | | | | participate in water sports and compete in |
| females. Only a few companies Worldwide are | | | | swimming events because of the wide range of |
| offering suitable modest swimwear. | | | | suitable Islamic swimwear available to them. |
| The companies responsible for designing this | | | | Women who prefer to limit their exposure to the |
| product conducted extensive market research | | | | sun are also turning to modest swimwear which is |
| and held talks with many Muslim women to assist | | | | a clear sign that this product is not just being |
| in the creation of high specification requirements | | | | used by the Muslim population. |
| for the design of the swimsuits. However, only a | | | | Having said all of this, the designers of these |
| couple managed to create a modest, comfortable | | | | swimming costumes are not just being thanked |
| swimsuit that looks great and that most | | | | by all Muslim women for introducing such a |
| importantly, lets women swim with confidence, | | | | wonderful product into the market, but the big |
| safe in the knowledge that they are respecting | | | | players are now looking to promote these |
| their Islamic beliefs. | | | | products, especially those that are showing a |
| The leading products on the market achieved this | | | | very good hold on the Muslim swimwear market. |
| result by removing all the excess fabric that the | | | | Taylor of Azizah Magazine says, "In another 15 |
| previous swimwear provided like the veil, trousers | | | | years there's going to be a sizable Muslim |
| and skirts and by incorporating everything into | | | | consumer market and lots of demand. I think we |
| two main pieces of clothing: trousers and a | | | | are where the Hispanic market was 20 years ago |
| matching long shirt with a hijab that serves as a | | | | and today the Hispanic market is now a big |
| close-fitting headpiece, which lays firmly on the | | | | consumer market. |