| Taking a page from the entrepreneur's notebook, | | | | plasma displays, LCD screens and touch-screen |
| non-profit organizations are now utilizing digital | | | | kiosks and can either be self-cycling or interactive. |
| signage, touch-screen kiosks and interactive donor | | | | They can be also be integrated into traditional |
| walls to promote capital campaigns, enhance | | | | donor walls, recognition displays and capital |
| donor recognition, deliver important fundraising | | | | campaign promotions or can be utilized as |
| messages, attract new donors and bolster their | | | | standalone systems. |
| bottom line. | | | | With virtually unlimited capacity, multimedia |
| The convergence of interactive technology with | | | | displays solve the age-old non-profit problem of |
| multimedia content has created a wealth of new | | | | finding additional recognition space when needed. |
| fundraising possibilities. | | | | They are also quick and easy to update from the |
| For-profit corporations and leading retail outlets | | | | comfort of any office with an Internet |
| embraced the superior attraction capabilities of | | | | connection, addressing logistical and budgetary |
| multimedia displays to increase profits and cut | | | | concerns that include updating and editing donor |
| costs long ago. Now that the technology has | | | | names and keeping fundraising messages current. |
| matured, progressive non-profit organizations are | | | | Electronic multimedia displays can now also |
| implementing similar systems in an effort to | | | | feature integrated credit card swipes complete |
| compete for the increasingly scarce fundraising | | | | with printer. This enables a visitor to make a |
| dollar. | | | | donation and collect a receipt while enjoying and |
| While traditional donor walls and static signage will | | | | interacting with the presentation. |
| always have their place in non-profit organizations, | | | | Interactive and self-cycling multimedia |
| self-cycling and interactive multimedia | | | | presentations are quickly becoming standard |
| presentations are now being used to attract | | | | occurrences in non-profits and charities. Prestigious |
| inform, inspire and motivate donors, visitors, | | | | organizations currently using dynamic multimedia |
| volunteers and staff at first point of contact. | | | | displays to enhance their donor recognition, |
| Imagine the powerful attraction, retention and | | | | promote capital campaigns and communicate their |
| emotion-generating capabilities of a medium that | | | | important fundraising messages include, among |
| allows for vibrant graphics, animation, full-motion | | | | others: |
| video, audio and compelling text messaging - one | | | | Harvard School of Dental Medicine (touch-screen |
| that also allows for interactive participation and | | | | kiosk); United States Air Force Memorial |
| instant updates. | | | | Foundation (multiple outdoor touch-screen kiosks |
| An exhibit where contributors are recognized in | | | | with credit card swipes and printers); Glens Falls |
| dynamic fashion; where they share stories of | | | | Hospital Foundation (plasma display), Dr. H. Bliss |
| hope, gratitude and the future; where history | | | | Murphy Cancer Treatment and Research |
| unfolds in an illustrated, moving chronicle; where a | | | | Foundation (plasma display), Rensselaer Polytechnic |
| capital campaign is illustrated and advanced by | | | | Institute (digital signage), St. Boniface Hospital and |
| animated timelines, moving testimonials, and | | | | Research Foundation (touch-screen kiosk and |
| current contribution results - in effect - a display | | | | integrated plasma display), Shaarey Zedek |
| that inspires while also reflecting an organization's | | | | Synagogue (electronic Yahrzeit memorial) and the |
| mission, culture, values and ideals. | | | | Jewish Foundation of Milwaukee (touch-screen |
| Multimedia displays provide a powerful marketing, | | | | LCD display). |
| communications and fundraising edge that is | | | | The future of donor recognition, capital campaign |
| limited only by the imagination of the content | | | | promotion and non-profit marketing - has arrived. |
| creators. The presentations can be delivered via | | | | |